The luxury establishment of the Loro Parque Group has established itself as one of the leading names in the Canary Islands’ hospitality sector.
The luxurious Hotel Botánico & The Oriental Spa Garden, part of the Loro Parque Group, celebrates its 50th anniversary. Since its inauguration on November 15, 1974, it has both witnessed and driven the growth of tourism in the region, standing out for its quality and exclusivity, and consolidating itself as a benchmark in the Canary Islands’ hotel industry.
Acquired by the Loro Parque Group in 1995, the hotel has received numerous national and international awards for its excellence. It was the first hotel in the Canary Islands to join the prestigious "The Leading Hotels of the World" collection and has been recognized six times as the best Spa Hotel in Europe and the Mediterranean by the renowned publication Condé Nast Johansens.
The Hotel Botánico has also been awarded for its guest satisfaction, with accolades such as the Quality Award from Jet2 Holidays and the Customer Excellence Award from British Airways. Additionally, in its commitment to sustainable tourism, the hotel boasts environmental management certifications such as ISO 9001, ISO 14001, EMAS III, and Biosphere. This commitment has been acknowledged by the tour operator TUI, which has included the hotel several times among the 100 most sustainable hotels.
“What makes this hotel special is its family character, a rare quality in our archipelago’s hotel sector, which is dominated by large multinationals,” explains Wolfgang Kiessling, President of the Loro Parque Group. The Kiessling family’s values—attention to detail, friendly service, and commitment to quality—are evident in every aspect of the hotel. This is complemented by the privileged climate of Puerto de la Cruz, characterized by mild summers and warm winters.
Joining the Loro Parque Group in 1995 marked a transformation that brought the hotel its unique warm and familial atmosphere. “We strive to ensure that our guests feel they’ve found a home in northern Tenerife, offering them a luxurious and comfortable experience,” says the company president. Over the years, the hotel has gained a loyal clientele who consider it their home in the world’s best climate.
After the pandemic, the hotel reopened in 2021 with a comprehensive renovation to meet the needs of modern travelers, achieving a fusion of modernity, luxury, and sophistication, and reaffirming its commitment to excellence and innovation.
Throughout its history, the Hotel Botánico has secured a select and loyal clientele who have eagerly returned to the unique experience it offers. It’s no coincidence that it has been the accommodation of choice for figures like Michael Jackson, Bill Clinton, and Queen Sirikit of Thailand, each of whom has exclusive suites named in their honor.
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More Than Just a Hotel
The experience of staying at the Hotel Botánico & The Oriental Spa Garden goes beyond the quality of its 241 rooms, recently renovated to meet the expectations of the most discerning modern travelers. The hotel boasts an array of attractions inviting guests to explore its extensive grounds.
Guests can admire the Canary Islands’ largest private art collection as they stroll through the hotel’s corridors. Nestled within 25,000 square meters of subtropical gardens is The Oriental Spa Garden: a temple of health and beauty inaugurated in 2003 and distinguished six times as the best Spa Hotel in Europe and the Mediterranean by Condé Nast Johansens.
Gastronomy is another cornerstone of the Hotel Botánico’s offerings. Under the direction of the Kiessling family, the hotel has launched three restaurants: La Parrilla, Il Pappagallo, and The Oriental—the latter inaugurated by Queen Sirikit of Thailand and evoking the exotic atmosphere of her country. Later, the Palmera Real restaurant was added, located in a charming setting by the main pool. Completing the hotel’s culinary offerings is Brunelli’s, known for the best meat on this side of the Atlantic, with a stunning ocean view. Situated opposite Loro Parque, the restaurant features a unique Southbend oven, capable of cooking meat at 800ºC, leaving it crispy on the outside and juicy inside.
Additionally, the Hotel Botánico & The Oriental Spa Garden has positioned itself as a leader in the wedding sector. Couples can say “I do” in an idyllic setting. With the support of the best providers in the industry, the hotel ensures an unforgettable wedding for both the couple and their guests.
“We operate in a competitive environment with a constantly growing hotel offering. However, we are confident that our hotel will continue to be a benchmark in the sector thanks to the support of our guests,” concludes Wolfgang Kiessling.