The Canary Islands triumph at Fitur 2025 with an Innovative and sustainable stand

Scritto il 26/01/2025
da VivileCanarie ,

The Canary Islands have received the award for the best stand in the category of Institutions and Autonomous Communities at Fitur 2025. Their space was recognized among the 806 exhibitors representing 152 countries and regions. "One of the most important tourism fairs in the world has once again recognized the excellent work of the Canary Islands Tourism team, which created a stand with an innovative, functional, sustainable, and versatile design," explained Jéssica de León, Minister of Employment and Tourism of the Canary Islands Government. She also thanked TARS Design Studio, the company responsible for the design, a Valencian firm that, despite the severe consequences of a DANA that flooded its facilities, demonstrated resilience and talent by working against the clock to create the best stand for the Canary Islands.

This year, the Canary Islands unveiled a 1,768 m² stand, co-financed with Feder funds, 223 m² larger than in 2024, making it the largest stand in its pavilion. This allowed for the inclusion of various areas for information, business, presentations, and gastronomic activities. The conference area, which in last year’s Fitur had a capacity for 30 people, was expanded this year to 120 seats. Additionally, a new area was created for radio broadcasters and media, with 16 interview tables and capacity for 64 people.

The stand stands out for its versatility and space optimization, transforming during the weekend to welcome the public with a program of recreational activities. Moreover, the spectacular roof of the stand, designed to evoke the majesty of the archipelago's unique geography, and other aerodynamic structures, such as moving LED tubes, symbolize a dance to the rhythm of the trade winds. Graphic supports cover over 600 m², featuring a large central video wall that displays images of the islands with simulations of changing light and color throughout the day.

The roofs, furniture, and walls of the stand are made of materials that are easy to disassemble and stack, reducing transport volume and weight. The two roofs are made of natural wood from sustainable sources, with carbon emissions offset through the planting of new trees. The furniture, on the other hand, was created using recycled plastic from fishing nets and plastic bottles collected from the sea, among other materials.