Tenerife has made a remarkable impact at the International Tourism Fair (FITUR) 2025, solidifying its status as one of the most advanced and prominent tourist destinations in the world.
The island’s participation, coordinated by the Cabildo de Tenerife, showcased its tourism strategy based on sustainability, innovation, and public-private collaboration, reaffirming its commitment to quality tourism that respects the environment and enhances the quality of life of its residents.
The president of the Cabildo, Rosa Dávila, highlighted how Tenerife continues to position itself as a model of responsible and innovative tourism, thanks to initiatives integrating renewable energy, universal accessibility, and a diversified tourism offering that balances economic growth with the protection of natural and cultural heritage.
Sustainability was one of the central themes of the island’s participation in FITUR.
New collaborations were signed with international operators such as EasyJet, TAP Air Portugal, and Lastminute.com to promote sustainable travel routes to Tenerife, reinforcing the island’s commitment to the Sustainable Development Goals (SDGs).
Additionally, cruise tourism took center stage, with the port of Santa Cruz preparing to welcome more than one million cruise passengers in 2025, strengthening its strategic position in the Atlantic.
During FITUR, the municipalities of the island played a key role, showcasing the extraordinary diversity of Tenerife’s tourism offerings.
Santa Cruz de Tenerife – Capital of Urban and Business Tourism
Santa Cruz de Tenerife, the island’s capital, stood out at FITUR 2025 as an example of urban and business tourism. The municipality received the prestigious Best SICTED Destination recognition, underlining its excellent management and commitment to sustainability.
The Carnival of Santa Cruz, one of the capital’s most significant events, remains a major international attraction, drawing thousands of visitors.
Santa Cruz promoted the MICE (Meetings, Incentives, Conferences, and Exhibitions) segment, strengthening its image as an ideal destination for congresses and large events. Its high-level infrastructure, variety of event spaces, and excellent connectivity make it a preferred choice for business tourism.
Additionally, the municipality emphasized the importance of sustainable tourism that enhances the quality of life for residents.
Puerto de la Cruz – A Window to the Atlantic
Puerto de la Cruz, one of Tenerife’s most iconic destinations, presented the promotional campaign “A Window to the Atlantic”, inviting visitors to discover the connection between nature, culture, and local traditions.
The municipality highlighted its unique identity, blending historical authenticity with an innovative tourism offering.
Puerto de la Cruz aims to extend visitors' stays by offering authentic experiences and a warm welcome.
The integration of culture and nature, along with the promotion of cultural events and local activities, reinforces its role as one of the island’s most cherished tourist destinations.
Santiago del Teide – Adventure Between Sports and Nature
Santiago del Teide promoted two major sporting events at FITUR: the 50th Tamaimo Hill Climb, part of the Spanish Mountain Cup, and the 5th Santiago del Teide Classic, which, for the first time, included electric and hybrid vehicles.
These events showcase the municipality’s strong connection to sports tourism and sustainability.
In addition to these events, Santiago del Teide highlighted its unique natural landscapes, such as the Teno Rural Park, ideal for hiking and outdoor activities.
The municipality is positioned as a perfect destination for those seeking a combination of sports, adventure, and unspoiled nature.
Guía de Isora – Timeless Traditions and Authenticity
Guía de Isora captured attention with the “Traditions of Chirche” celebration, an experience that transports visitors to the past, showcasing daily life in the 19th and 20th centuries through music, dance, and artisanal demonstrations.
This event highlighted the local culture and authenticity of the municipality.
In addition to its traditions, Guía de Isora promoted its excellent gastronomy and breathtaking natural landscapes, which include stunning mountain and sea views.
The municipality’s integrated approach to cultural and sustainable tourism makes it an ideal destination for those seeking genuine and high-quality experiences.
Adeje – Innovation and Active Tourism
Adeje presented its tourism model based on innovation and the fair distribution of wealth at FITUR 2025.
The municipality seeks to improve the quality of life of its residents, ensuring that the economic benefits generated by tourism reach all areas of the region.
The Villa de Adeje Rally and the Sunblast Music Festival were at the center of the municipality’s tourism promotion, demonstrating its ability to attract international visitors.
Additionally, Adeje received the ICDE Sports Quality Seal, confirming the high standard of its sports infrastructure and positioning itself as a leading destination for active tourism.
Arona – Inclusivity and Sustainability
Arona stood out as one of Tenerife’s most inclusive destinations, thanks to its commitment to accessible and sustainable tourism.
Since the 1960s, the municipality has worked to develop barrier-free infrastructure, making it an international model.
This commitment was recognized with the Smart Tourist Destination (DTI) certification.
Arona presented key events such as the International Carnival of Los Cristianos, one of the most important in the region, and the Spring Surfest Las Américas Pro, a sports competition combining surfing and sustainability.
With its blend of innovation, inclusivity, and sustainability, Arona solidifies its position as one of the island’s most dynamic and modern destinations.
Granadilla de Abona – Nature Between Sea and Mountains
Granadilla de Abona showcased the “Granadilla de Abona, Unique” campaign, emphasizing its ability to combine sea and mountains in a single tourism offering.
Water sports are the municipality’s main attraction, thanks to favorable weather conditions and high-quality waters.
The municipality also focused on promoting rural tourism in mountainous areas, valuing nature and local traditions.
Its commitment to sustainability was reinforced by its Biosphere certification, underscoring its dedication to high-quality and eco-friendly tourism.